Unlocking the future of property transactions
Digital innovation powered by people
The property market is experiencing a long-needed revolution, with digital solutions starting to transform transactions and outdated processes, making them not only faster but more transparent, secure and efficient.
In some instances, the drive towards innovation can come at the expense of customer experience and human connection, but that isn’t always the case.
At Currencies Direct, a flagship brand of Redpin, the integration of cutting-edge technology with a highly personalised approach ensures that their clients and partners have experiences that are both high tech and high touch.
We spoke with Andrew Brown, Sales Director for Southern Europe, to learn how Currencies Direct is redefining property transactions and delivering seamless, supportive solutions.
How do you balance technological advancements with a customer-centric approach?
‘At Currencies Direct we’ve been supporting people with international property transactions since 1996. As a company we’ve experienced a lot of digital transformation in that time, but providing a tailored, customer-first experience is as important to us now as it’s ever been.
We’ve always viewed technology as a way to enhance – not replace – the personalised support we offer. While digital innovation enables us to deliver greater speed, efficiency, and transparency, we understand that in this industry, clients need to connect with real people they can trust.’
He continues: ‘We have over 100 staff members across more than 20 branches in Spain, all committed to providing personalised guidance, local expertise, and a reassuring presence throughout the property purchase or sale process.
By combining the support provided by our experienced teams with the latest technology, we’re able to deliver a seamless, efficient service that still feels deeply personal.’
Why is maintaining a human connection so important in property transactions?
‘Property transactions are often emotional and significant milestones - whether someone is purchasing their dream home, relocating, investing, or returning home after a period abroad’, Andrew explains. ‘While technology simplifies processes, it can’t provide the empathy, trust, and understanding that people need during these life-changing moments.’
That’s why Currencies Direct has invested heavily in building a team of local experts who offer hands-on support. ‘Our people provide the human touch that ensures clients feel confident, informed, and cared for throughout their journey. The combination of technology and personal service creates a reassuring and significantly less stressful experience.’
Currencies Direct is partnered with property professionals throughout Spain, how does your approach benefit them?
‘Our partners, including estate agents, property developers, and legal advisers, are essential to our success’ Andrew shares. ‘We act as an extension of their team, providing solutions that add value to their businesses while enhancing the experience for their clients.’
For instance, the revolutionary Redpin Payments solution streamlines international property-related payments. It eliminates the need for unnecessary bank trips and reduces email back-and-forth, which can cause delays and increase exposure to fraud. ‘The process is fully secure and efficient, allowing real estate professionals to focus on what matters most - ensuring a smooth transaction for their clients.’
Currencies Direct also supports partners through Redpin Connections, a digital ecosystem that helps estate agents’ market, convert, track, and earn from property transactions. ‘Our offerings make it easier for our partners to engage with clients, convert leads, and grow their business, while leveraging technology for greater efficiency and security.’
What feedback do you get from clients and partners about your approach?
‘The response is overwhelmingly positive,’ Andrew says. Clients often comment on how simple and transparent we make the process, and they appreciate having a real person available when they have questions. Many have shared that our level of care allowed them to relax and actually enjoy the property purchase process. Our partners, meanwhile, appreciate our proactive support and collaborative approach. Our involvement gives them an edge, enabling them to provide a better overall experience for their clients and build a stronger reputation in the market.’
How does your local presence in Spain enhance the support you are able to offer clients?
‘A strong local presence gives us a huge advantage,’ Andrew notes. Our on-the-ground experts have unrivalled local knowledge and can provide in-person support whenever required. Whether it’s navigating local regulations, understanding market nuances, or simply talking things through, our proximity makes the process far more accessible and personal.
This local expertise also allows Currencies Direct to respond quickly and address challenges efficiently. ‘It’s this unique combination of local presence and personalised service that truly sets us apart in the market.’
How do you see property transactions evolving in the future?
‘The property market will continue to embrace digital transformation,’ Andrew predicts. ‘Transactions will become faster, more streamlined, and more transparent. However, the companies that will thrive in this evolving landscape will be those that strike the right balance between innovation and personal connection.’
‘At Currencies Direct, we’re focused on combining exceptional technology with the personal service our clients and partners value. As the market evolves, we’ll continue to adapt, ensuring we meet changing needs while maintaining our people-first philosophy.’
Innovation and human expertise – a seamless partnership
As the property market becomes increasingly digital, Currencies Direct demonstrates that innovation and personal service can go hand in hand. By blending advanced technology with local expertise and a customer-first approach, they streamline and simplify international property payments, benefiting both their clients and their partners.
